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Post# A565919

EXPERIENTIAL MARKETING STRATEGY OF SAMSUNG- A WINNING STORY

Posted on: Friday, 12 April, 2019  10:40
Updated On: Friday, 12 April, 2019  10:43
Expires On: Saturday, 11 April, 2020  17:40
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The apex of today’s business world- marketing, has bifurcated into different segments, all proceeding in the same direction. One of the many segments of marketing is experiential marketing, also known as engagement marketing or live marketing. This marketing case study presents an ideal application of experiential MNC marketing strategy by one of the leading multinational companies of the world- Samsung.

https://blog.unisquareconcepts.com/marketing/experiential-marketing-strategy-of-samsung-a-winning-st ory/ »

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