Digital out-of-home (DOOH) advertising is not a new concept. It has been around for some time, but the COVID-19 pandemic has accelerated its growth and adoption. The pandemic has made it clear that traditional advertising methods are insufficient to reach consumers as they spend more time at home. As we move forward, it is essential to understand the trends and changes shaping the future of DOOH advertising.

To read more, please visit this short post on Dewalist Insight.